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Bigbluemoon


 Visual Communication

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Bigbluemoon


 Visual Communication

BigBlueMoon Logo
 

orbiting Around Design

Working in print, web and advertising design. Also skilled in proposal production, informational graphics, illustration, multimedia, animation, branding, marketing materials and project management. 

 
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Print


Marketing Materials/Informational Graphics

Branding/Logos

Print


Marketing Materials/Informational Graphics

Branding/Logos

PRINT

I have worked in many facets of design, from marketing projects, to informational graphics for large scale government proposal bids. Some examples would be business cards, billboards, flyers, trade show displays, menus, product labels, brochures, magazine covers, posters, postcards, icons, and the list goes on. Client communication and experience with the printing process as well as being able to make your deadline is key to any successful print project.

Branding

Good branding delivers your message clearly, confirms your credibility, and connects your company with your audience. It can also motivate a buyer and create user loyalty.  I did these examples for a local pool company Aquos Pool Services.

Logos

Successful logo design incorporates basic design principles, functionality, uniqueness and is representative of the company. My preference is using simple bold designs that are clear and easily identifiable.

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WEB


Websites/UI Design/Web Apps/Landing Pages

Banner Ads

WEB


Websites/UI Design/Web Apps/Landing Pages

Banner Ads

Web

Effective web design is judged by the users of the website, not the website owners; it's important to remember that is not just about how a website looks, but how it functions. A website should have a clear purpose and be able to communicate clearly. There are many aspects of website design to consider including navigation, load time, layout,  SEO, Google Analytics, and having a responsive or mobile friendly interface. Online marketing and social media are also key factors in a successful online presence.  

 

UI Design/Web Apps

User interface design starts with clarity. Users must able able to recognize and understand the purpose of the interface. Interfaces should be able to show relationships and lead the user to certain expectations. UI design should incorporate a good balance between form and function.

Landing Pages/Banners

Simplicity is key when designing landing pages, with one task in mind and that is to convert. A "Call to Action" button should be instantly recognizable and should tell users what will happen when they click it. The landing page message should always match the ad, and it is vital that the forms be user friendly.

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Promotional


Apparel/Large Format/Vehicle Wraps

Promotional


Apparel/Large Format/Vehicle Wraps

Promotional Items

Promotional items can be used alone or integrated with other media in a multitude of ways. Top industries using promotional items are education, finance, healthcare, and construction. Promos have a high ROI and 76% recall rate. Last year 71% of people have received at least one promotional item, as well as 52% of recipients stating they would do business with the advertiser after receiving a promotional product.

Apparel

Apparel is by far the most successful promotional product and one of my favorites. It is versatile, cost effective and can be used in many creative ways. Custom T-shirts are at the top of the list, because they make great conversation starters, and convert the wearers into walking billboards.

Vehicle wraps

Vehicle wraps are simply fun to do, and are a highly visible way to advertise business. Wrapping a vehicle is cheaper then painting,  easy to care for and long lasting. Vinyl is also very versatile as it conforms to any surface,  even a brick wall!

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Illustration


Illustration/Animation/Sketchbook

Illustration


Illustration/Animation/Sketchbook

Illustration

Some visual solutions can only be achieved through illustration. I try to use illustration when photography can not be used effectively. It can help convey complex and witty solutions, as well as breaking reality and conventional perspectives. Combining illustration and graphic design techniques to further clarify complex ideas and formulate unique results are techniques I incorporate in my work.

Animation

Ah! the glory days of Walt Disney Feature Animation! It was a shame that the Florida studio closed in 2003. These are some samples of work I did as a traditional Effects Animation Assistant Animator, yeah those guys who drew on paper and used a animation disk. Examples of effects animation would be smoke, water, fire, dust, snow, rain and props held by characters.

Sketch Book

Keeping a sketchbook is about making your thoughts and ideas become reality. I use sketchbooks to record new Ideas, and help explore possible solutions. A lot of thought goes in to the sketch process, as it helps with both illustration and design concepts, from composition to color studies. A strong thumbnail sketch can be easily developed into a finished concept.

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Photography


Studio/General/Hipstamatic

Photography


Studio/General/Hipstamatic

Photography

Great photography always starts with lighting, strong contrast and a clear concept. I use the same principals of design in photography: composition, contrast, concept, color and value. I use storytelling in my photography by documenting places I've been, interesting objects and views. By using photography, I've captured more ideas for reference to be used in design.

Studio

While working at agility logistics, I shot these images, in our very own state of the art photography studio. I was trained by a professional photographer, and learned the subtleties of lighting, shutter speeds, Photoshop techniques and how to work with models.

Hipstamatic

One of my favorite Apps for the IPhone would have to be the Hipstamatic camera, and plug-ins. I love the immediate results you can achieve, some of my favorite settings are the "John S" lens, and "Ina's 1982" film.